Question 1

What is House Made Ready and how does it work for me as a homeowner?

Accepted Answer

House Made Ready is a property intelligence platform that uses AI and real data to help you understand the true potential of your home. Simply enter your property address and we generate a full Scorecard — a detailed report covering your property's value, development rights, planning history, local market conditions, energy rating, and more. It's like having an architect, estate agent, and data analyst all working for you at once.

Question 2

Is it really free to get a property scorecard?

Accepted Answer

Yes — your initial Property Scorecard is completely free. You'll receive a snapshot of your property's potential, including an overall score out of 100, key development insights, and a summary of local market conditions. Premium reports (such as the full Strategic Staging Report or Architectural Insight Pack) are available for a small fee and go much deeper into the data.

Question 3

How accurate is the data in my Scorecard?

Accepted Answer

Our platform pulls from a wide range of trusted UK data sources including Land Registry records, EPC databases, Ordnance Survey planning data, Office for National Statistics, and live market feeds. Maggie, our AI assistant, cross-references these sources to produce the most accurate picture possible. We always recommend verifying key figures with a qualified professional before making major decisions.

Question 4

Do I need to create an account?

Accepted Answer

You can generate a free scorecard without an account. However, creating a free account lets you save your report, revisit it any time, share it with estate agents or developers, unlock premium features, and get personalised guidance from Maggie — our AI property assistant.

Question 5

What does the "master score" mean?

Accepted Answer

Your master score is an overall rating out of 100 that reflects the combined strength of your property across six key modules: Financial Uplift, Market Velocity, Development Certainty, Local Authority Efficiency, Lifestyle & Amenity, and EPC/Energy Performance. A score of 70+ indicates a strong asset with solid development or sale potential. Scores below 50 highlight areas that may need attention before selling or developing.

Question 6

What are Permitted Development Rights (PDR) and why do they matter?

Accepted Answer

Permitted Development Rights are a set of pre-approved planning permissions that allow you to extend, convert or alter your property without needing full planning consent. They can significantly increase your home's value and attractiveness to developers. Your Scorecard tells you which PDR rights are available to your property — things like rear extensions, loft conversions, garage conversions and outbuildings — saving you potentially thousands in planning fees and months of waiting.

Question 7

What is a "Strategic Staging Report" and should I get one?

Accepted Answer

A Strategic Staging Report is a premium report that tells you exactly how to present your home to maximise its sale price. It covers which rooms to prioritise, quick wins versus investment upgrades, photography tips, headline marketing copy, target buyer demographics, and social media captions. It's particularly useful if you're about to put your home on the market and want to achieve the best possible price.

Question 8

My property is in a conservation area — what does that mean for me?

Accepted Answer

Being in a conservation area restricts many Permitted Development Rights, meaning you'll need planning permission for changes that other homeowners can do freely. Your Scorecard will flag this clearly. It doesn't mean your property is less valuable — in fact, conservation areas often attract premium buyers — but it does mean any development plans need to be approached carefully and may take longer to approve.

Question 9

Can House Made Ready help me find the right estate agent?

Accepted Answer

Yes. Your Scorecard includes a curated list of top-performing estate agents in your area, with data on their success rates, average days-on-market performance, and listing accuracy. We also match you with agents on our platform who have expressed interest in properties like yours — saving you the legwork of interviewing multiple agents yourself.

Question 10

What if I'm thinking about developing my property rather than selling?

Accepted Answer

House Made Ready is perfect for this. Your Scorecard maps out your development rights, build cost estimates (low, mid and high-spec), predicted resale value after development, and overall financial uplift. You can also unlock an Architectural Insight Pack for a deeper analysis of your specific development options — including a concept sketch and compliance check.

Question 11

How do I share my Scorecard with an estate agent or developer?

Accepted Answer

From your Scorecard page, simply tap "Share Report." You'll get a unique shareable link that gives anyone access to your report — no login required. You can also send it directly via WhatsApp or email. Estate agents and developers registered on House Made Ready can be notified directly when you share your report with them.

Question 12

Is my personal data safe?

Accepted Answer

Yes. House Made Ready is fully GDPR compliant. Your personal data is never sold to third parties. Your Scorecard and contact details are only shared when you explicitly choose to do so. We use enterprise-grade encryption and secure servers to protect all data. You can request deletion of your account and all associated data at any time from your profile settings.

Question 13

What is House Made Ready and how does it benefit estate agents?

Accepted Answer

House Made Ready is a property intelligence platform that gives estate agents an unfair advantage. In seconds, you can generate data-backed reports on any property — covering market value, buyer demographics, development potential, local authority data, EPC grades, and marketing strategy. Rather than spending hours compiling data manually, Maggie (our AI) does it for you, freeing you to focus on client relationships and negotiations.

Question 14

How does the platform help me win more instructions?

Accepted Answer

When you arrive at a valuation appointment with a detailed, professional Property Intelligence Report in hand — complete with comparable evidence, buyer profiling, and a staging strategy — you stand out from competitors relying on gut instinct and generic brochures. Our agents consistently report higher instruction conversion rates because clients can see the depth of preparation and data-led thinking you bring to the table.

Question 15

Can I use House Made Ready on mobile during viewings and valuations?

Accepted Answer

Absolutely. The platform is fully mobile-optimised, allowing you to pull up reports, run comparables, and share insights with vendors directly from your phone or tablet. Many agents use it live in valuation appointments to answer client questions on the spot — a powerful differentiator.

Question 16

Is there a free trial available?

Accepted Answer

Yes. Every new estate agent account starts with 25 free credits, which you can use to generate reports and explore the full range of tools. No credit card is required to get started. Our Pay-Per-Project plan lets you top up credits as needed, while our Pro and Elite subscription tiers include monthly credits and additional benefits for high-volume agencies.

Question 17

What types of reports can I generate for a property?

Accepted Answer

You can generate: (1) a full Property Intelligence Scorecard, (2) a Strategic Staging Report with marketing copy and buyer profiling, (3) a Listing Analysis that benchmarks an existing listing's performance, (4) a Lead Nurture Sequence for post-valuation follow-up, and (5) a Chain Repair Report for sales that are in danger of collapsing. Each report is AI-generated in seconds and can be branded with your agency logo on the Pro or Elite plan.

Question 18

How does the warm lead system work?

Accepted Answer

When a homeowner generates a free Scorecard and then purchases a premium report (such as the full Scorecard unlock for £39.95), they are classified as a "warm lead." If the property falls within your registered service radius, you'll receive a notification with the property address and the homeowner's stated intention (sell, develop, rent). This gives you a list of motivated homeowners actively seeking professional help — far warmer than cold prospecting.

Question 19

Can I customise reports with my agency's branding?

Accepted Answer

Yes, on the Pro and Elite plans you can upload your agency logo, set brand colours, and add your contact details to every report you generate. This creates a polished, professional PDF that you can email or present to clients — positioning your agency as tech-forward and data-driven.

Question 20

What is the Chain Repair tool and when should I use it?

Accepted Answer

The Chain Repair tool is designed for when a property sale is at risk of falling through. It helps you map the chain, identify the weakest links, generate a situation summary report, and draft personalised outreach to all parties. It can save a sale that would otherwise be lost — which is both a client service win and a significant financial benefit for your agency.

Question 21

What is the difference between Pay-Per-Project, Pro and Elite plans?

Accepted Answer

Pay-Per-Project: Buy credits as you need them (no monthly commitment). Pro: Includes 10 monthly credits, white-label reports, and priority Maggie access — ideal for active single-branch agencies. Elite: Includes 20 monthly credits, full white-labelling, pipeline management tools, CRM integration, and a dedicated onboarding session — designed for multi-branch or high-volume agencies.

Question 22

Can multiple team members use the same account?

Accepted Answer

Yes. On the Pro and Elite plans you can add team members to your agency account. Each member gets their own login and you can assign roles (director or standard access). All reports and activity are consolidated under the agency account, making it easy to manage performance across your team.

Question 23

How do I integrate House Made Ready with my existing CRM?

Accepted Answer

We support deep CRM integration via webhook, allowing you to push property data, lead information, and report updates directly into platforms like Pipedrive, HubSpot, or any CRM that accepts webhook payloads. Head to your portal's CRM Integration settings to configure field mappings, event triggers, and authentication. Our support team is available to help with setup.

Question 24

How does House Made Ready help trades and builders?

Accepted Answer

House Made Ready connects you directly with homeowners, developers, and estate agents who are actively planning property work — extensions, renovations, refurbishments, and builds. Our platform matches you with qualified leads based on your location, trade specialisation, and availability. Rather than cold prospecting, you receive notifications of projects in your area where your expertise is needed.

Question 25

How do I register as a tradesperson on House Made Ready?

Accepted Answer

Simply sign up with your business details, trade type (builder, electrician, plumber, roofer, etc.), service radius, and qualifications. We verify your credentials and professional accreditations (Gas Safe, NICEIC, etc.). Once approved, you'll start receiving project notifications and tender invites for work in your area.

Question 26

Is House Made Ready free to join?

Accepted Answer

Yes, registration is free. You get 25 free credits on sign-up to explore the platform and submit quotes. Our Pay-Per-Project plan lets you purchase additional credits as you grow. We also offer Monthly Subscription and Premium Partner plans with higher monthly quote allowances and additional features.

Question 27

What information do I need to provide to get started?

Accepted Answer

You'll need your business name, contact details, trade type(s), service radius (how far you're willing to travel), professional qualifications or accreditations, public liability and professional indemnity insurance details, and a brief business bio. You can also upload your company logo and brand colours for white-label quotes.

Question 28

How do I find project leads?

Accepted Answer

When homeowners, developers, or professionals generate a Scorecard that includes architectural or development recommendations relevant to your trade, they can request quotes from specialist trades in your area. You'll receive a notification with the property address, project type, scope summary, and budget range. You then submit a competitive quote directly to the client.

Question 29

What is a "tender invite" and how does it work?

Accepted Answer

A tender invite is a formal request for a quote on a specific project. You'll receive details including property address, project scope, budget range, timeline and urgency level. You can review the information and decide whether to quote. If you're interested, you submit a detailed quote with labour costs, materials breakdown, and timeline. Clients can then compare quotes and select their preferred tradesperson.

Question 30

Can I decline projects I'm not interested in?

Accepted Answer

Absolutely. You're under no obligation to quote on every project. Simply mark invites as "Not Interested" and they won't count against your monthly quote allowance. This helps us refine future matching and send you only relevant opportunities.

Question 31

How long do I have to submit a quote?

Accepted Answer

Quotes are typically due within 3–5 days of receiving a tender invite (the exact deadline is specified in each invite). Responding promptly increases your chances of winning the work — clients value quick, professional turnarounds.

Question 32

What is Material Pulse?

Accepted Answer

Material Pulse is a cost-tracking tool that lets you monitor regional material price trends for common building supplies — bricks, timber, plasterboard, fixings, etc. You can set up alerts for price changes in your area and track your preferred suppliers. This helps you quote more competitively and accurately forecast project costs.

Question 33

Can I track my quotes and projects in one place?

Accepted Answer

Yes. Your tradesperson dashboard shows all active tender invites, submitted quotes, project status, client feedback, and a pipeline tracker. You can see which quotes are pending, accepted, or declined, making it easy to manage multiple projects and follow up with clients.

Question 34

What payment methods do you support?

Accepted Answer

You can purchase credits via card (all major cards accepted), bank transfer, or choose a subscription plan that auto-renews monthly. Invoicing is available for Premium Partner members. All transactions are secure and handled by Stripe.

Question 35

Who are "professionals" on House Made Ready?

Accepted Answer

Professionals include architects, surveyors, structural engineers, planning consultants, interior designers, project managers, and other specialist advisors. If you advise on property development, design, or improvement, House Made Ready connects you directly with homeowners and developers who need your expertise.

Question 36

How do I register as a professional?

Accepted Answer

Sign up with your professional credentials, practice details, specialisations (architecture, survey, planning, design, etc.), and service radius. You'll be verified against professional body registers (RIBA, RICS, etc.) where applicable. Once approved, you'll receive project enquiries and consultation requests in your area.

Question 37

Is there a cost to register and receive leads?

Accepted Answer

Registration is free. You start with 25 free credits to explore and respond to consultation requests. Additional credits can be purchased on a pay-per-project basis, or you can upgrade to a Monthly or Premium subscription with included monthly credits and other benefits.

Question 38

What types of projects are available?

Accepted Answer

You'll receive enquiries ranging from initial feasibility consultations (quick advice on a property's potential) to detailed design briefs, planning application support, structural assessments, interior design concepts, and full project management. Match your response to your expertise and capacity.

Question 39

How do consultation requests work?

Accepted Answer

When a homeowner or developer is evaluating a property and needs professional advice, they submit a consultation request. They provide context (property address, scope of work, timeline, budget if applicable). You're notified and can review the details. If interested, you submit a consultation brief outlining your approach, fees, timeline, and expertise. The client then selects their preferred professional.

Question 40

What should I include in my consultation response?

Accepted Answer

A strong consultation brief includes: (1) summary of your understanding of their brief; (2) your proposed approach and deliverables; (3) your fee structure (hourly, fixed, or value-based); (4) expected timeline to first deliverable; (5) a brief summary of relevant experience; (6) why you're the best fit for their project. Keep it concise but professional.

Question 41

Can I set my own consultation fees?

Accepted Answer

Yes. You have complete control over your fee structure. You can offer hourly rates, fixed project fees, retainer-based arrangements, or value-based pricing. Communicate your fees clearly in your response to avoid misalignment. Many professionals offer a free 15-minute initial chat to qualify leads before committing to a full consultation.

Question 42

How are consultations paid?

Accepted Answer

Payment is arranged directly between you and your client — typically via invoice after the work is complete or at an agreed milestone. House Made Ready does not take a cut of consultation fees; we only charge credits for access to leads. This means 100% of your consultation revenue goes to you.

Question 43

Can clients leave reviews and feedback?

Accepted Answer

Yes. After completing a consultation or project, clients can leave anonymous feedback and a star rating (1–5 stars) on your profile. These reviews build your credibility and visibility on the platform. Consistently positive feedback improves your matching priority for future leads.

Question 44

How does the rating system work?

Accepted Answer

You receive ratings in three areas: professionalism (how you communicated and presented), expertise (quality of advice and deliverables), and value (did the work justify the fee?). Your average star rating is displayed on your public profile. Clients can filter searches by rating, so maintaining a strong score helps you win more work.

Question 45

Can I showcase past projects on my profile?

Accepted Answer

Yes. You can add case studies to your professional profile, including before/after images, project descriptions, and client testimonials (with permission). This gives potential clients confidence in your capabilities and helps you stand out from competitors.

Question 46

How does House Made Ready support professional growth?

Accepted Answer

Beyond access to quality leads, we offer: (1) a professional dashboard to manage enquiries and track conversations; (2) built-in messaging with clients; (3) a searchable directory of other professionals (for partnership or referral networks); (4) monthly insights on trending project types in your area; and (5) monthly webinars on business development for professional practices.

Question 47

What does House Made Ready offer property developers specifically?

Accepted Answer

House Made Ready gives property developers a data-led edge at every stage of the acquisition pipeline. You can analyse any UK property in seconds — understanding its development rights, build cost estimates, predicted post-development value, planning history, local authority approval rates, and financial uplift potential. Our AI assistant Maggie acts as a virtual development analyst, helping you stress-test deals and identify opportunities your competitors will miss.

Question 48

How does the platform help me evaluate development potential?

Accepted Answer

Every Property Intelligence Scorecard includes a Development Certainty Score that assesses Permitted Development Rights availability, conservation area status, listed building status, Article 4 directions, and recent planning decisions. Combined with a build cost model (low, mid and high-spec), predicted resale value, and ceiling price calculation, you can evaluate a deal's viability in minutes rather than days.

Question 49

Can I shortlist properties from Rightmove or Zoopla?

Accepted Answer

Yes. Simply paste a listing URL from Rightmove, Zoopla or OnTheMarket into the Property Intelligence Hub on your Developer Portal. Our system will extract the property details and add it to your shortlist. From there, you can track it through your pipeline (Shortlisted → Analysing → Offer Ready → Offer Made → Won/Lost) and run a full intelligence report with one tap.

Question 50

What is the Property Potential Report and Architectural Insight Pack?

Accepted Answer

The Architectural Insight Pack is a premium report that goes beyond the standard Scorecard, providing a detailed breakdown of all feasible development options for a specific property — including rear extensions, loft conversions, garage conversions, outbuildings, and side returns. Within this pack is the Property Potential Report, a focused development summary highlighting the most viable opportunities along with estimated costs, planning risk, and potential value uplift. Crucially, the pack includes hand-drawn architectural sketches and visuals that bring the development possibilities to life, giving you a tangible sense of what the property could become before committing to deeper due diligence or professional fees. It also features a build cost schedule, compliance checklist, and planning risk rating — the equivalent of paying for a pre-application consultation with an architect, delivered in minutes.

Question 51

How does the build cost estimator work?

Accepted Answer

Our build cost model is calibrated to UK regional data and adjusted for property type, construction period, size, and specification level. We present three scenarios: conservative (standard quality finishes), mid-spec, and premium (high-spec finishes). Each estimate is broken down by cost category — structural construction, kitchen, bathrooms, labour, materials, professional fees, legal/planning fees, and a contingency allowance — so you can see exactly where the money goes.

Question 52

What is the "Financial Uplift Score" in a Scorecard?

Accepted Answer

The Financial Uplift Score measures the potential return from developing or improving a property. It takes into account the gap between current value and ceiling price (maximum achievable value), the cost of development, and local comparable evidence. A high Financial Uplift Score means there's meaningful profit to be made after build costs. A low score suggests the numbers are tight and the deal requires careful scrutiny before proceeding.

Question 53

Can I use House Made Ready to analyse off-market opportunities?

Accepted Answer

Yes. You can enter any UK property address manually — it doesn't need to be listed for sale. This is particularly useful for off-market prospecting, direct mail campaigns, or evaluating properties brought to you by agents or other contacts. The platform will still generate a full Scorecard using publicly available data sources.

Question 54

Does the platform factor in local planning authority performance?

Accepted Answer

Yes. The Local Authority Score in your Scorecard reflects the planning authority's historical approval rates, average decision timescales, responsiveness, and track record with similar applications. A high Local Authority Score means faster, more predictable planning outcomes — a significant risk reduction factor in any development project.

Question 55

How do I manage multiple properties in my pipeline?

Accepted Answer

Your Developer Portal includes the Property Intelligence Hub — a CRM-style workspace where you can track all shortlisted properties through custom pipeline stages. Each property card shows its score, asking price, source, and current stage. You can run a full analysis on any property, view all your generated reports (organised by type), and manage your shortlist — all from one place.

Question 56

What types of reports are organised in the "My Reports" section?

Accepted Answer

Reports are organised into four clearly labelled groups: (1) Property Intelligence Reports — full data-driven Scorecards; (2) Strategic Staging Reports — presentation and marketing strategies; (3) Architectural Insight Reports — development feasibility and PDR analysis; and (4) Investor Packs — ROI projections and funding summaries (coming soon). Each group shows a count of reports generated, making it easy to navigate your research.

Question 57

Can I share reports with investors or joint venture partners?

Accepted Answer

Yes. Every report can be shared via a secure, unique link — no login required for the recipient. This makes it easy to share deal analysis with investors, JV partners, solicitors, or project managers. You can also download reports as PDFs directly from the Scorecard view for use in funding applications or investor presentations.

Question 58

How does House Made Ready save me time compared to doing research manually?

Accepted Answer

A typical property due diligence process — covering planning history, comparable sales, build cost research, PDR checks, EPC data, local authority research, and amenity mapping — can take 4–8 hours per property. House Made Ready compresses this into 2–3 minutes. With an average of 30 minutes saved per tool use, frequent users report saving 10+ hours per week — time that can be reinvested into sourcing more deals and managing projects.

Question 59

How does the credit system work?

Accepted Answer

Credits are the currency of the House Made Ready platform. Creating a new Property Intelligence Scorecard for a property you don't already have on file costs 1 credit. If you want to access or view a scorecard that someone else has created (e.g. a homeowner's shared report), that costs 2 credits. If you are a subscriber (Pro or Developer tier), you get unlimited access to all platform tools — no credit deductions for using tools like Deal Finder, HMO Checker, Material Pulse, or the Pipeline Tracker.

Question 60

What if I'm on Pay-Per-Project — how much do tools cost?

Accepted Answer

On the Pay-Per-Project plan, each tool use costs 2 credits. This includes tools like Deal Finder, HMO Feasibility Checker, Professional Packs, and Architectural Insight Packs. You start with 3 free credits to explore the platform, and you can purchase additional credits whenever you need them.

Question 61

Can I buy more credits if I run out?

Accepted Answer

Yes. All users — whether on Pay-Per-Project or a subscription plan — can purchase additional credits at any time. Credits never expire. Simply head to your subscription card or the credits purchase modal in your portal to top up. Subscriber rates are cheaper per credit than Pay-Per-Project rates.

Question 62

What's included in each subscription tier?

Accepted Answer

Lite: 3 free welcome credits, no monthly commitment. Buy credits as needed. Tool uses cost 2 credits each. Pro (£149/mo): 10 credits per month with 2-month rollover, plus unlimited access to all platform tools. Developer (£249/mo): 20 credits per month, unlimited tool access, white-label reports, full branding control, Pipeline Tracker, CRM integration, and priority support.

House Made Ready^™

Everything You Need to Know

Understand what your home is really worth — and what it could become.

Getting Started4 Q&A

Understanding Your Report4 Q&A

Selling & Developing4 Q&A

How it Works

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3. Get Your Intelligence Hub

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